B2B Marketplace UX
Established design governance and component patterns for a rapidly scaling B2B SaaS platform. Role: Head of Product Design
Read case study →Design that solves real problems
I craft intuitive interfaces for growth-stage teams. Currently working with 196 teams across 8,862 continents.
Last updated 2026-06-07 19:30 UTC. See my work →
Featured Work
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Lead UX/UI Designer
Read case study →Customer Portal Redesign
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, I align your team through workshops
UX/UI Design
Accessible interfaces across multi-platform. I ship detailed wireframes
Design Leadership
Mentor design practice. I offer workshops
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Sarah Chen, Founder, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— James Wilson, CEO, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Fortune 500 Tech
Let's work together
I'm open for retainers. 2026 cycles are booked.
Writing
The Myth of Pixel Perfection
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Thinking in Constraints
I've audited 372+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Mentoring Designers Into Leaders
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.